thanks for the shopping tip, lululemon đď¸
issue #48: feeling extra generous? read this first đŚ
Lululemon is currently suing Costco for ripping off their top sellers. Now whether youâre a fashion brand owner, want to be one, or youâre learning about how to build a brand in this modern day⌠Iâve got a hot take for you on how we can all learn from this legal battle.
Summer also means Cancer season đŚ and I have some financial wise words of wisdom to share if youâre an end of June or July baby.
Over here in the Financial Hot Girl universe we love astrology x finance, in the same way that your personality and human design affects your relationships and behaviours, they affect your money.
đৠIn this issue:
Quick note: Close Friends subscribers are getting the first drop of five mini-masterclasses this month. As soon as the FHG 30 day challenge is over, all the materials will be made available for close friends to learn from. This will include a bonus cringe mountain masterclass! If there are any topics you want me to explore, I read every reply.
đŚ Itâs Cancer Season đŚ
Weâre in Cancer season, and if youâve felt extra sensitive to plans, pressure, or performance lately⌠this might be why.
Cancer energy is deeply connected to safety, loyalty, and emotional closeness. Which sounds wholesome, until it turns into people pleasing with your time and money.
Your generosity might be stretching you
Cancers often give before theyâve checked if they have anything to give.
So if youâve been saying yes to dinners, gifts, trips, or time commitments you donât feel grounded in, itâs worth asking whether youâre spending for connection or out of guilt.
You need boundaries and belonging
Itâs easy to confuse showing up with being valued. But these two arenât the same.
So this is your reminder that saying no is more important if youâre a Cancer, and that itâs what protects your nervous system, your budget, and your sense of self.
How WE can learn from Lululemon vs Costco
Lululemon just sued Costco for selling $8 hoodies that look like their $118 ones. The internet's response has been: "Thanks for the shopping tip, Lululemon!!!"
Now, unlike typical IP battles, Lululemon's dispute with Costco is playing out in the court of public opinion (social media) where consumers already increasingly favour dupes over pricey originals. And the court of public opinion has spoken: we're not exactly mad about affordable alternatives.
And this is what got me. I watched this TikTok from our social media fashion IT gal Farron Clark on why you shouldnât complain about big brands ripping off your products, especially if youâre a small fashion business
She talked about how customers need to see your product 7-10 times before they buy - this is marketing psychology, and itâs often referred to as âtouch pointsâ.
Instead of using those precious brand touch points to build desire, Lululemon has essentially just spent them advertising Costco's clearance section.
The real lesson here is that fighting consumer behaviour in 2025 is like fighting gravity, you're just wasting energy.
Smart brands are learning that in an economy where money's tight, complaining about dupes is essentially telling your customers where to shop instead.Â
Even your most loyal fans will always choose practicality over prestige when their budget demands it.
Bottom line: Every brand mention is currency. Instead of spending this currency giving your competitors free advertising, focus on those touch points. Build your community, customer experience and strong brand values instead.
This goes for any business: if youâre a creator, youâll have copycats. If youâre a service provider, people will rip you off. Dupe culture as a whole is a sign youâre doing something right: double down and build your community while youâre there.
⥠POV: Youâre in my Notion dashboard đ¤.á
Close Friends get a full deep-dive into my Notion dashboard, my personal metrics, what worked, didnât work, and what it really takes to build habits and routines that uphold building a business and growing your wealth.
⥠One close friend has had a matcha on me, they picked Blank Street! âĄ
This week Iâm chatting all about the next steps in my business, social media strategy and 75 hard progress. Letâs get into it!
Close Friends, welcome back â¤ď¸âđĽ Letâs get into it.
