the strategy behind building a media brand
and how i'm going to monetise it
This week, we’re breaking the fourth wall (a concept I learned about watching reality TV) to show you the Financial Hot Girl plan and why FHG got separated out from my personal platform.
According to Google, I guess we’re creating intimacy this week? Anyway… get comfy. Strap in. We’re doing an FHG deep dive.
In this issue:
Why is Financial Hot Girl separate?
The FHG show isn’t by any means ‘new’ content, but it’s a separate brand. There are two main reasons it’s separate: