you need unfair advantages
also, how many rabbits are you chasing?
Happy Sunday, this week I’m sharing the literal first 2 pages of a book I started reading that got me instantly drafting this issue of the newsletter. Plus, Sprint 4 started just yesterday, so we’re now on the home straight for the end of the 100 day challenge! Can you believe it?!
This Sprint is all about maximising your business and professional career. We’re using the consistency and discipline you’ve built in Sprints 1, 2 and 3 to do something a little uncomfortable in Sprint 4. Let’s get into it!
In this issue:
How many rabbits are you chasing?
I’m currently reading The One Thing by Gary Keller and the first two pages hit me with this Russian proverb. It’s something my fitness coach also mentioned to me early this year.
I wanted to get more pull-ups amongst a few other goals in January. She told me if I tried to get the pull-up, lose the weight and get a running PR… I’ll likely a) not get any of them because b) I’ll lose focus.
If you try and achieve multiple things at once, you’re naturally less focussed. It’s logic—imagine your focus to be a 300ml cup. If you want to pour 150ml into 2 goals, that’s fine, but each goal will only get 150ml instead of 300ml. You have to sacrifice the short-term mediocrity in order to get the long term success. It’s just the name of the game.
So, ahead of 2025 goal setting… what is your goals list currently looking like? What could you dedicate the entire year to?
📌 Join the shelf-improvement club here
Unfair advantages are your superpowers
I was in Barcelona earlier this week, and had an interesting conversation with a friend over dinner. We were talking about unfair advantages and how we can use them to get into doors we usually can’t open.
For most people who haven’t grown up with the network, the opportunities, and the plain and simple freedom to think about their future—we’ve had to learn to use the backdoor to get in. Privilege in career and business is so much more than just the quality of your education: it’s who you know, what you’re good at, why you’re good at it.
So it got me thinking—what are the seemingly unimportant, or disguised things that have opened doors, or could open doors for me without realising? Backdoors, side doors, doors I potentially didn’t even see.
I’ve been trying to understand my unfair advantages lately and how I can leverage them both in business and in content. I’ve unintentionally leveraged my unfair advantages a few times over the years:
getting a competitive internal transfer into Deloitte Digital
wining a professional award because of content
getting to speak a keynote for Deloitte Scotland
These were ways I leveraged my visibility online in corporate. Definitely an unfair one because I knew nobody else could do that.
What are some of your unfair advantages? How can you use them in unrelated scenarios to pull you forward in areas of your life?
Sprint 4 has begun!
We kicked off the final sprint for the 100 day challenge: all the details about the last and final daily task are in the community. I’ve also shared a sprint planning template and Sprint 3 reflection document for you to fill out to document your wins, challenges and plan for the next 24 days.
Join if you want to finish the year having built some consistency and worked on yourself ahead of the January resolutions being made!
This challenge has been focussed on building small habits consistently, and next year we’re going to turn things up a notch. If you’ve been thinking about joining but you’re waiting for the right time… click here to be the first to find out about cohort 2.
Have a great week!
Devamsha xo
💬 This week’s comment prompts:
Do you feel pressure to chase more rabbits at the same time because you feel like there’s not enough time to focus on just one rabbit at a time? (rabbits = goals)
Ali Abdaal talks about his unfair advantages: going to Cambridge, being a medic, etc. Do you have any like this, and do you hide behind the guilt of using them as an advantage? Why?
Have you been eyeing up the 100 day challenge? Why didn’t you join?
P.S. Whenever you’re ready, here are some ways I could (hopefully) help you:
Become a creator the clever way:
Grab my free Strategic Niche framework (The exact method I used to find the sweet spot in my niche)
Get 15% off the Part-Time Creator Guide (Because you don't have to quit your job to build something amazing)
Book a 1:1 coaching call, we'll audit and map out your unique path to standing out online.
Join the 100 Day Sprint Community, where 950+ recovering perfectionists are taking consistent action (even when it's not perfect) and actually finishing what they start (!)