5 unexpected profits of being boring
being boring is the new chic | fhg #65
Happy Sunday, financial hotties. Have you ever felt the pressure of needing to optimise everything? Workouts. Sleep. Skincare. Routines. EVERYTHING.
I certainly have. Between ages 26-28, if I wasted time on something, it felt like I was breaking the law.
Call it a short-lived obsession with Huberman content, but I have since realised that being obsessed with efficiency and ‘newness’ is a confidence issue.
It’s a fear of not being interesting. A desperate cling to efficiency as an answer to being happy and stress-free, when really, we all need more confidence to just have beige habits and routines.
So today we’re talking about the unexpected profit of being boring. Because yes, it’s profitable, and yes, being boring is the new chic.
P.S. if any of you follow me personally (@devamsha on IG) you might know that I’ve actually embarked on a new journey: long-term travel through Latin America with my boyfriend.
It’s a big chapter, something we’re both doing as we’ve entered a new decade, and financially… a big investment.
I’d love to know if you want to hear more about what I get up to - both from a financial perspective and otherwise?
1. You spend less without trying
When your life runs on a reliable, perhaps boring, routine — there’s less room for unplanned spending. By default.
You’re not buying last-minute dinners because you didn’t meal prep.
You’re not doing another ASOS next day delivery haul because you “have nothing to wear.”
You’re not filling emotional gaps with online shopping.
Being boring means you already know what dinner is for the week ahead, or you have a predictable personal uniform.
Less decision fatigue = fewer emotional transactions = you have more willpower in reserve for the things that matter to you.
Try this: Create three default meals for the week ahead and keep the ingredients stocked. I hate committing to a specific meal schedule, but I love committing to three meals for the week — it keeps things varied enough to stay disciplined without feeling stuck.
2. Your energy becomes predictable
When you sleep and eat at the same time every day, your body stops playing games with you. Trust me, I’ve learned this through countless trial and error.
When you keep your sleeping and eating routines on the same daily timeline, your mornings feel steady. You’re not constantly recovering from burnout or caffeine crashes. Not to mention as a woman, this helps with hormone and emotional regulation with our cycles.
When your energy is consistent, your output becomes consistent. That means showing up for work, workouts, and your finances regularly, without feeling like you’re fighting yourself just to stay consistent.
Try this: Keep your wake-up time the same every day, even weekends. Practice it for one week and see if it makes a difference.
3. You get paid more because you’re reliable
The market rewards consistency. It’s human psychology. When you deliver good work every time, people trust you. When people trust you, they pay you more.
Don’t mistake reliability for overworking though — it’s about being the person who does what they said they would, every time. For yourself and for your network. That’s how “boring girls” get promoted, recommended, and remembered.
Try this: Pick one area where you’re most often last-minute (content, emails, workouts). Create a weekly slot for it and protect it like a meeting. Be anal about it.
4. You build self-trust faster
When you do small things on autopilot, your brain starts believing you. Scientifically, this tracks:
While neuro-plasticity makes the physical effort of doing small, boring things easy — this actually also builds self-trust. This belief compounds into bigger things: saving, negotiating, investing. And once you do things on autopilot, the habits just become part of who you are instead of you forcing discipline.
It happened with me with my exercise habit. Working out is a part of my identity, and isn’t a conscious decision I am making every day.
Boring routines remove the “should I?” conversation. You stop negotiating with yourself and start following through.
Try this: Choose one a ritual you’ve previously procrastinated (a Sunday finance check, a daily walk, morning journal) and repeat it for 21 days straight. Track it, make it easy, and be very disciplined only for these 21 days.
5. Your peace becomes what you brag about
I actually used to think peace meant slowing down and risking my ‘edge’. As a Type A Virgo, this felt like a threat to my personality. But being boring means fewer highs and lows — you have to think about it like being very intentional with your time and your choices.
You’re essentially not chasing the dopamine from new purchases or projects because you have less shiny-object-syndrome — and you’re okay with it! You’re content with your day because it’s already designed around what makes you feel good, not anyone else.
Peace is what gives you bandwidth to grow; mentally, financially, and emotionally. It’s like turning down the sound when you’re trying to drive to a new location. It’s a feeling of knowing the silence of boring routines is okay.
Try this: Delete one app that drains your focus for a week. Use that time to plan something that compounds, like your savings, next trip, or business idea.
Being boring is the most underrated form of self-care. So if you feel like you’re in a slow season right now, try not to fight it.
But I get it it. It’s hard when society makes you feel like you’re behind, or something’s wrong with you for being boring. Instead, I want you to track it, protect it, and learn from it.
The richest version of you is the one sitting in silence, with the confidence that her boring discipline is doing the work behind the scenes, instead of saying yes to everything, or trying to optimise every routine.
Let yourself be uneventful. Please.
This newsletter and everything shared in it is to help you build a well-rounded, aspirational life that includes money. I hope it was able to do that today 🫶
— Dev xo